This movie, depicts all the greatness, negativity, persuasion, and confusion that goes on in the world around us. We are constanly being bombarded with both qualitative and quantitative information just to increase branding and a much wider awareness for a companys’ product.
Since there is so much going on around us on buses, billboards, shop windows, and even on our phones it is hard to tell just how easy or hard it is for a company to get an audience engaged in their products as well as staying interested. Whatever happens behind closed doors does not make itself accessible to the audience. Of course this will not happen, because if we as consumers are aware about how companies market and target us with our special interests, then there would be no point to advertise.
We hear of partnerships, and conenctions in which people like celebrities want to sell their content using a widespread name.
In the documentary, the director is seen to be silly for doing this with ad companies. There is no set plot and no staged fixtured material in which would conflict the way that the film represents ads and things like product placement. The idea that you make sure that wherever you place your ads you are reaching out to as small as five people to as many as 5,000. Marketing, advertising, and product placement all consist of being strategic and thinking critically about how you would like to see your product percieved. This film does not fall short of what we know as this advertising audience, or as I see it, “ad dummies.”
Low Power Radio is a very cool, and funky way of listening to the radio and while it might not be relatively new, it shines a different light on what it means to be able to listen to something chill.
With the imagination, creation, and drive of these low power radio goers, “this monthPresident Obama signed the Local Community Radio Act, which repeals restrictions on such stations and allows theFederal Communications Commission to give out more 100-watt licenses (NYTimes- low-power FM radio to gain space on the dial).” 100 watt licenses are said to not be able to go further than 10-15 miles outside of the radius. Not that the radio needs more attention, but through these small circuits they are able to work around what they have to bring out their ideas. These stations are ways to help “promote local artists and church events in ways that commercial stations either cannot or will not (NYTimes- low-power FM radio to gain space on the dial).”
Argueably, most stations spend more time giving out information that is not necessarily useful to the listener resulting in a loss of possible audience fields. However, this is the beauty of the radio and the way in which it functions. Ultimately, there are no rules or boundaries to how the radio can function due to the rights given to them and the people that work there. One major factor is the immense amount of competition that is involved with radio stations.
“In big markets like Chicago, the airwaves are jammed because of the size of the audience and the potential for advertising revenue. That leaves less frequency space for low-power stations like Chirp NYTimes- low-power FM radio to gain space on the dial).”
What sad, sad times when you sense that your missing daughter could potentially be alive because you see or find out that her voicemail messages are gradually getting deleted. An even more tragic day is when you find out that the person/people deleting the messages had nothing to do with your own daughters’ case. This is the story in the NYTimes about a young girl who went missing and after six months was found dead.
“In a statement, Mr. Lewis called the newspaper’s actions “heinous” and “despicable” and said the Dowler family had suffered “distress heaped upon tragedy” upon learning that News of the World “had no humanity at such a terrible time (NYTimes).”
“News of the world” should not have been deleting the messages of a missing girl without letting the family know about their actions. Hacking this phone, and the phone of the parents of the missing girl without any type of notification is very disrespectful and wrong on so many levels. All of the people “should have had common decency, moral right, to turn around and say, no, they weren’t prepared to do that (NYTimes).” No matter how the story about finding out who told who that someone was being monitored, this feeling of not knowing who the third party is, is unbearable and unconstitutional.
#2 http://www.nytimes.com/2010/09/05/magazine/05hacking-t.html?pagewanted=all
In the second article I found about phone hacking, it was more provacative because news that was assumed to be kept as a secret in the royal family, was leeked. The News of the World caught wind of the injury that Prince William had encountered in his knee. Not only was there tabloids filling magazine covers about his injury, but they were noticing that messages that they have never heard before were suddenly saved. “The eavesdropping could not have gone higher inside the royal family, since Prince Charles and the queen were hardly regular mobile-phone users (NYTimes).”
In these two instances, I’m not sure how much of a media conglomerate this could be, however I do feel as though technology is being wrongfully used and privacy is not being respected. Feeling like you are being watched or manipulated is probably not the best feeling, so to know you need to question just how much you aabout you people know is scary.
The article that I chose to read was one from the New York Times titled, “just one more game.” This articles brings up a lot of great points in terms of how the usage of video games and games on consoles have brought up new meanings to this topic and how it has taken away any kind of sense. If a survey was taken at a college or a high school or even in the professional world about the usage and popularity of Angry Birds, Farmville, and something like Bubble Pop, there would be great results as to how widely spread they have become.
One thing to note about the games that this article talks about is that these games do not require any kind of scientific mentality, mathematical analysis, or even much experience. However, what these games do have in common is the fact that they are all addicting in one way or another and they hae become available everywhere and on everything. Even though one may say that these games consume much of an adolescent/teen/ adults life, these games do not create a negative effect to the person playing. Instead, the games that are constantly played by a certain demographuc speaks highly about what is ”in” and most attractive.
”Game-studies scholars (there are such things) like to point out that games tend to reflect the societies in which they are created and played (NYT).”
One major advantage to these games and the constant playing time, for advertisers, are the banners they are able to put on a particular device while someone is playing it or on a computer screen (Turow pg. 500). Not only are players being introduced to the advancement of the game but they are also constantly being bombarded by advertisers and companies who are smart enough to advertise directly to them. Having played Angry Birds for a long time myself, I can honestly say that it is a very addicting game. Part of the reason I became addcited to this game was because I had it as an app on my smartphone and it was a mini challenge for me to see how well I could play and whether or not I had good strategy.
(Source: http)
The first thing that I personally think about when I see or hear the word YouTube is fast, easy, and music. This quick relation that I make is all due to the fact that I have experienced all three of these elements first hand. However, I started to get very distracted by the different kinds of channels and outlets that YouTube has on their own website. I was not aware of the new thing called “MyIsh” which apparently was created to make getting content a lot more accessible and withhold a lot more differences in liking.
“We want to make it easier and easier for viewers to find the content they love,” Robert Kyncl, YouTube’s global head of content, said in a phone interview (NYTimes).”
Even if YouTube did not have so many different kinds of stations/channels/mediums, they would still be a very largely booming website/industry due to the fact that society likes things that are quick and easy to find. It is clear to see the amount of users that are constantly connected to YouTube when you look at how many people have “viewed” a clip, music video, or funny nonsensical clip. What some people do not realize is that YouTube is just an open door in which people can enter into and do whatever the hell they want to once they enter it. The filter for YouTube is not as large as most people would like it to be but it is a way to attract all kinds of people. Another thing, is that it does not cost money to advertise even an ant on the floor. People have really expressed themselves through this outlet and it has become the exit or entrance to who and what we know today. Take Justin Bieber, for example, he was found through YouTube and now is making millions at such a young age.
The video that I decided to watch was the Social Network. This movie is one very well-made film that has so many different approaches to society, media, and a culmination of the two. A movie based on a true story in which the majority of our society is involved in one way or another. Undergrads from the school of Harvard became the creators of the social network called, Facebook. This new medium on the Internet has created an array of connections, relationships, issues, and is known worldwide. The internet as Turow explains it, is “a worldwide system of computer networks; a network in which users at any one computer can, if they have permission, get information from any other computer (and can talk directly to other users) -pg. 488.” Of course with the creation of the Internet, Facebook was such a gradual and later fast paced industry.
In the article titled, “From Sponsorship to Spots. Advertising and the Development of Media,” by Cynthia B. Meyers we are introduced to the “hard sell” and “soft sell” media and the differences between the two. In my opinion, this film and its production which is the creation of Facebook can be considered more of a “soft sell.” This is described in the article as the “indirect, subtle, humorous, user-centered approach. This medium is not meant to be an intimidating and serious network. In fact, the movie showed that it may have been made for one general and taboo purpose but then it was developed differently by each and every user.
The Social Network was a great representation of how technology is used to represent different things. The re-make of this true story in of itself shows that the innocent process in which this social media was created was a testament to how people of all ages, young adults in this case, use the Internet, Cyberspace, and Intelligence to create something new.
At first glance of the report of the Motion Picture Association of America’s report, I was shocked at the rise, steadiness, and drops of different parts of the world, especially the United States. One of the statistic that really caught my attention was the one saying that, “movie theaters continue to draw more people than all theme parks and major U.S. sports combined.” Reading this statistic, I am not very sure how to dissect the popularity of film, people who are most attracted, or even which kinds of films are the most popular ones being watched.
One major film that I can think of using a lot of publicity is Titanic in 3D. The motion picture is allowing a lot more appearance for the cast that was in the original make of the film and they are really trying to get a good “buzz” (turow, pg. 428.) The “buzz” that they are using is by constantly releasing the preview in commercials, advertisements, and we see them on our computers just as much as we do on television. This film may or may not do well in 3D but the beauty of this remake is that it already did well once and now that it is being made in a very recent technology, it could enhance its popularity.
Combining the cost of the 3D with the cost of ticket prices (i.e 2011 - $7.39), I can only imagine the revenue that will be made and the progression of the intake that will be made by its cousin companies. The graph of the 2011 Average ticket price for a family of four is a large eye opener especially in today’s economy. In reality, most families will want to have a good time together when money is the last thing they will need to spend. Cinema compared to the NFL is a $277.72 difference. Thinking about MY family alone, which is a family of 6, I would not want my parents to spend roughly $350 compared to about $70. The reality is that films are the way to go nowadays.
Lastly, we see so many different WINDOWS for films and their growth/popularity, like the REDBOX for example. Windows, according to Turow are the different types of exhibition points, locations, and forms of launching. Films are great, and as a society we see so many different ways in which they are increasing their attention.
#4 Bottom line in my personal and very mature opinion, there should not be any kind of tolerance for domestic abuse toward a woman and of course not to a man either. In the case of Chris Brown and Rihanna, there was a lot of spotlight placed on how everything unfolded and all of the people that were affected by both parties. The reaction of the political system was right in creating somewhat appropriate sentencing for Chris Brown and hopefully giving emotional and psychological support for Rihanna, the victim. The question then comes in turn on whether or not Rihanna should have even started to talk to Chris Brown. Anyone, females in particular should not feel like they should have any kind of tie to men that abuse them on so many different levels.
The reality of the situation from a third party view is that these two pop artists may act like they are not going to talk to each other, they will continue on with their lives, or that there will be bashes made on social media. Society has proved to show their loyalty to their two most favorite pop artists by showing up to concerts, buying CD’s, writing about them online, etc. Whenever there is a riot within celebrities or within the life of ONE celebrity, paparazzi and the media is sure to be covering the story and pushing some type of bias. The role of the media can either hit or miss the life and the reputation of someone that is constantly in the limelight. Promotion is one of the things that comes secondary after any kind of incident for a musician/artist either on their own behalf or due to the actions of others. It is the change in interviews, scheduling, and appearances that these celebrities could have ( Turow-p. 351). Having negative connotations made to their name has the potential of decreasing sales, increasing false information, and even create an opening for competition.
The article in the New York Times, I felt like they were very much against the actions and reactions that Chris Brown and Rihanna had/made after such a nasty incident. What happened between the two needs to be addressed and stressed to young adults that this type of behavior cannot be tolerable by any means. That being said, shame on Rihanna for going so far as to collaborating musical sense with someone that HIT her. If it is not clear, this issue makes me sick. The media needs to be aware of the dangers that things like this can cause. However, like any other type of economy and business, there is profit that must be made in order to make the “show go on.” With lyrics like, “Remember how you did it/If you still wanna kiss it/Then come and get it (New York Times),” I get a very strong inclination that she has condoned Brown’s actions andshe is inviting him back into her life. I dont blame the media right now for having so much to say because Brown and Rihanna are giving them a lot to talk about and do not mind the attention. What more will the media do about addressing it if these two people are contradicting themselves?
